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Powerful, Sexy Smartphones are No Longer a Luxury

    By John Choi – AVP, Product Planning at TCL Communication*, North America


    More and more people are finding the thought of parting with $1,000 for a new smartphone may not be the best way to spend their hard earned dollar.  Yes, at one point if you were into the latest and greatest technology and top-of-the-line design, you didn’t have much of a choice, but that’s no longer the case.


    The first mobile phone call was placed nearly 45 years ago. Can you believe it? As the smartphone matured rapidly this past decade, you have more and more choices for the features you really want – at better prices. You no longer have to choose between a cheaper basic phone or one with an excellent camera and smooth operating system that will cost you a few paychecks.


    It isn’t just the tech enthusiast who wants to recharge their phone quickly, take and share sharp photos, jam to their favorite tunes with deep, crisp audio, or take advantage of their mobile lifestyle with a digital assistant and mobile payment apps. These features are now part of just about everybody’s everyday life, and you now don’t have to spend all your rent money to get it.


    At Alcatel, we are hyper focused on experience driven value. As our phones are also the center of our entertainment. That’s why our recently launched Alcatel IDOL 5 (exclusively at Cricket Wireless) is one of the few smartphones under $200 that offers many of the features I’ve listed earlier, but it’s also virtual reality ready and is built for speed.


    For example, when we compared app loading times on the IDOL 5 to another brand’s top smartphone, we found that popular social and video apps loaded as quickly (within milliseconds. But that brand’s phone costs almost three times as much!


    If you’re in the market for a new phone and are savvy about best bang for your buck, check out the IDOL 5 and other truly powerful and well-made devices that rival those headline-making tech toys.



    *TCL Communication Technology Holdings Limited (TCL Communication) designs, develops and markets a diversified range of mobile devices in more than 160 countries under the Alcatel brand. Currently a top-10 global smartphone manufacturer, Alcatel branded devices from TCL Communication deliver innovative, feature-rich experiences that make access to today’s mobile technology simple; offering a diverse portfolio of value-packed products equipped with the technology people want most.