Cricket Takes the Top Spots with the Highest Scores in the MVNO segment

What’s the News? Cricket Wireless has earned the top spot for purchase experience in the MVNO segment according to the J.D. Power 2022 U.S. Wireless Purchase Experience Study – Volume 1. Cricket earned this award by outscoring its nearest competitor by 12 points, according to the study.  This impressive accomplishment follows Cricket also winning the 2022 U.S Wireless Customer Care Study – Volume 1 award.

Our Focus on Shopping Experience. So, what are some of the things we've done to enhance the customer shopping and product experience?
  • We continued to help close the digital divide by participating in federally funded customer programs such as the Emergency Broadband Benefit (EBB) and now the Affordable Connectivity Program (ACP), to help lower the cost of service for qualifying households.
  • We launched competitive device offers, added 5G1 to all rate plans and removed certain non-video speed caps on our $30, $40 and $55 plans. For customers on our $60 Unlimited plan, we also added access to the ad-supported tier of HBO Max.
  • We help our customers services such as the Acorns investment app and subscription to Bark Jr Parental Controls app, which helps families keep kids safer online. 

What are leaders saying? “This is a huge accomplishment for our Cricket employees and our Authorized Retailers who represent the Cricket brand every day.” Said John Dwyer, President of the AT&T Prepaid Portfolio, which includes Cricket Wireless. “Our top priority is to inspire smiles one meaningful connection at a time. We do this by delivering an easy, high quality and affordable wireless experience.  It’s that simple.”

More about the study: The J.D. Power 2022 U.S. Wireless Purchase Experience Study – Volume 1 is based on responses from 9,890 customers who use any one of four purchase channels and evaluate the wireless purchase experience taking place via: phone calls; visits to a carrier store; the carrier website; or the carrier’s mobile app. Overall purchase experience satisfaction is measured in two factors: Cost and Promotions and Purchase Process.
The study was fielded from July through December 2021.

1 Cricket 5G requires a compatible device and is not available everywhere. See cricketwireless.com/map for coverage.

About Cricket Wireless
Cricket is focused on inspiring smiles, one meaningful connection at a time. We offer an easy and high-quality wireless experience on our reliable nationwide network. Our affordable, straightforward service plans include monthly taxes and don’t require an annual contract. Our customers also enjoy basic to top-brand phones at affordable prices.  

 
Visit cricketwireless.com to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on FacebookInstagramTwitter and YouTube. Smile. You’re on Cricket.

*Cricket is a subsidiary of AT&T Inc. © 2022 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.