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Apple

iPhone 12 Pro Max

Apple

iPhone 12 Pro Max

Capacity: 256 GB

128GB 256GB 512GB

Color: Graphite

$1199.99

I'm keeping my number

$1199.99

I need a new number

*When you bring your number and activate a min. $30/mo plan. First mo. svc charge & tax due at sale. Excludes AT&T ports. Usage, speed & restr's apply. Original Price $1199.99. Intermittent price reductions taken. See details.

Find this phone at a local Cricket Store

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6.7"

Screen Size

12 mp

Camera

256 GB

Storage

iPhone 12 Pro Max. 5G to download huge files on the go and stream HDR video.¹ Larger 6.7-inch Super Retina XDR display.² Ceramic Shield with 4x better drop performance.³ Incredible low-light photography with the best Pro camera system on an iPhone, and 5x optical zoom range. Cinema-grade Dolby Vision video recording, editing, and playback. Night mode portraits and next-level AR experiences with the LiDAR Scanner. Powerful A14 Bionic chip. And new MagSafe accessories for easy attach and faster wireless charging.⁴ For infinitely spectacular possibilities.

¹Data plan required. 5G is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com/iphone/cellular. Cricket 5G access req’s compatible plan. 5G not available everywhere. For 5G coverage details, see cricketwireless.com/map.

²The display has rounded corners. When measured as a rectangle, the screen is 6.68 inches diagonally. Actual viewable area is less.

³Claim based on iPhone 12 Pro Max Ceramic Shield front compared with previous-generation iPhone.

⁴Accessories are sold separately.

Features

Faster forward.

5G speed. A14 Bionic, the fastest chip in a smartphone. And a Pro camera system that takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max.

Design and Display

A design pushed right to the edge.

The Super Retina XDR display goes edge to edge. With Ceramic Shield, which has four times better drop performance.^◇

5G on iPhone

Hello 5G.

Superfast speeds. Superlow latency. So you can get faster downloads, better-quality video streaming, more responsive gaming, and real-time interactivity.^◇

More 5G bands than any other smartphone for the broadest 5G coverage

A14 Bionic

The chip that pushes what’s possible.

11 trillion

operations per second on the Neural Engine

Up to

80%

faster Neural Engine

Generations ahead

of any other smartphone chip

A14 Bionic

The chip that pushes what’s possible.

Introducing the first 5-nanometer chip in the industry. Which means more speed, more power, and more efficiency.

LiDAR Technology

AR at the speed of light.

LiDAR creates accurate depth maps in nanoseconds, so objects are placed instantly and more accurately in AR experiences.

Pro Camera System

A new day for Night mode.

Night mode goes Wide and Ultra Wide, and it’s even better at capturing natural color in dim light. The new Wide camera captures 27 percent more light.

iPhone 12 Pro Max takes everything even further

87%

better low-light photos

optical zoom range

Dolby Vision Recording

60 times more colors. Wow.

10-bit HDR recording makes video more lifelike. You can easily edit, watch, and share Dolby Vision videos, too.

First camera ever to record in Dolby Vision

AirPlay lets you stream 4K Dolby Vision video to your Apple TV or smart TV^◇

Why iPhone

There’s no phone like iPhone.

Easy to use

Simple and intuitive, so it’s easy to get around with just a tap or swipe.

Smart performance

Apple-designed chip for speed, power efficiency, and intelligence in everything you do.

Durable and retains value

iPhone is built to last and holds its value longer than other smartphones.

Protects your privacy

Every aspect is designed to keep your information private and secure.

Compare

Find the right iPhone for you.
iPhone 12 Pro	iPhone 12 Pro Max	iPhone 12


6.1” Super Retina XDR Display^◇	6.7” Super Retina XDR Display^◇	6.1” Super Retina XDR Display^◇
Superfast downloads, high-quality streaming^◇	Superfast downloads, high-quality streaming^◇	Superfast downloads, high-quality streaming^◇
Ultra Wide Wide Telephoto Dolby Vision HDR video recording up to 60 fps	Ultra Wide Wide Telephoto Dolby Vision HDR video recording up to 60 fps	Ultra Wide Wide — Dolby Vision HDR video recording up to 30 fps
4x Optical zoom range	5x Optical zoom range	2x Optical zoom range
LiDAR Scanner for Night mode portraits, faster autofocus in low light, and next-level AR experiences	LiDAR Scanner for Night mode portraits, faster autofocus in low light, and next-level AR experiences	—
Up to 17 hours video playback^◇	Up to 20 hours video playback^◇	Up to 17 hours video playback^◇

MagSafe Accessories

Snap on a magnetic case, wallet, or both.

A new ecosystem of accessories for effortless attachment and faster wireless charging. With endless ways to combine, there is a mix to match any style.^◇

AppleCare+

Expert support, extended coverage.

Apple-certified service
24/7 priority access to support
Repair and replacement coverage

Lose yourself in 70 million songs.

Stream 70 million songs ad-free.^◇
Download your favorite tracks. Play them offline.

^◇ Legal Disclaimers

Durability

Claim based on iPhone 12 and iPhone 12 Pro Ceramic Shield front compared with previous-generation iPhone.

Display

The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.42 inches (iPhone 12 mini), 5.85 inches (iPhone 11 Pro, iPhone XS, iPhone X), 6.06 inches (iPhone 12 Pro, iPhone 12, iPhone 11, iPhone XR), 6.46 inches (iPhone 11 Pro Max, iPhone XS Max), or 6.68 inches (iPhone 12 Pro Max) diagonally. Actual viewable area is less.

Cellular and Wireless

Data plan required. 5G and LTE are available in select markets and through select carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on 5G and LTE support, contact your carrier and see apple.com/iphone/cellular

Power and Battery

All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced by Apple service provider. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.

AirPlay Streaming

Requires an Apple TV or AirPlay-enabled TV.

Availability

Some features may not be available for all countries or all areas.

Accessories

Accessories sold separately.

Apple Music

Apple Music requires a subscription.

iPhone 12 mini and iPhone 12 Pro Max have not been authorized as required by the rules of the Federal Communications Commission. These devices are not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.