See recent updates to the Privacy Notice at Privacy Update | Cricket Wireless.
Application of Notice
Effective: July 9, 2025 Previous Version
Your information and your privacy are important – to you and to us. This policy explains how we use your information and how we keep it safe. Importantly, this notice explains the choices you can make at any time about how your information may be used. Below links can be used to go directly to the different notice sections.
- When this Notice Applies
- The Information we Collect
- How We Use your Information
- How We Share your Information
- Your Privacy Choices & Controls
- Security
- Other Privacy Information
When this Notice Applies
This Cricket Wireless Privacy Notice applies to your interactions with Cricket Wireless and its products, services, apps, websites or networks to which this Notice is linked.
This Notice applies to you and anyone who uses our products or services under your account, except where we identify that separate Cricket or affiliate privacy policies or terms, and conditions apply. You are responsible for making sure all users under your account understand and agree to this Notice.
Here are special circumstances where this Notice may not apply, or may apply in addition to other policies:
- This Cricket Wireless Privacy Notice
- Some of our affiliates – such as AT&T companies – have their own privacy notices.
- In certain cases, when you’re using your Cricket products or services, other companies may be collecting information, so your information may be covered by this Notice and other privacy policies at the same time. Here are some examples: if you purchase one of our products or services from a retailer; if you use our services to connect to a social networking service or another company’s Wi-Fi network; or if you provide your information to another company through a co-branded website, app or service controlled by the other company. In those cases, any information you provide to those companies may be subject to just their notice, or subject to both their notice and ours.
The Information we Collect
To better run our business, we collect information about you, your equipment, and how you’re using our products and services. This may include:
- Account information. Information you give us about yourself, such as contact and account information, service-related details and history, including Customer Proprietary Network Information.
- Equipment Information. Information about equipment on our networks, like the type of device you use, device ID, and phone number.
- Network performance. We monitor and test the health and performance of our network. This includes your use of products and services to show how our network and your device are working.
- Location information. Location data is automatically generated when devices, products and services interact with cell towers or Wi-Fi routers. Location data can also be generated by Bluetooth services, network devices, and other technologies, including GPS satellites.
- Web browsing and app information. We automatically collect a variety of information, which may include time spent on websites or apps, website and IP addresses and advertising IDs, links and ads seen, videos watched, search terms entered, and items placed in online Cricket Wireless shopping carts. We may use pixels, cookies and similar tools to collect this information. We don’t decrypt information from secure websites or apps—such as passwords or banking information.
- Biometric information. Fingerprints, voice prints and face scans are examples of biological characteristics that may be used to identify individuals. Learn more in our Biometric Information Privacy Notice.
- Third-party information. We get information from outside sources like credit reports, marketing mailing lists, and commercially available demographic and geographic data. Social media posts also may be collected, if you reach out to us directly on social media or mention Cricket Wireless. Sometimes this data is de-identified, aggregated, or anonymized.
How We Use Your Information
We rely on the information we collect to support our business functions, power our services, and improve your experience, such as when we:
- Provide our products and services.
- Contact you.
- Improve your experience and safety. This includes things like verifying your identity, detecting and preventing fraud, protecting your financial accounts, authorizing transactions and assisting your interactions with us.
- Improve and protect our network.
- Use it to understand which additional products and services may interest you and others. We do not access or use the content of your texts, emails, or calls for this or any other marketing or advertising, but we may use your communications directly to us for these purposes.
- Design and deliver advertising, marketing, and promotional campaigns to you and others—and measure their effectiveness. See Your Privacy Choices and Controls.
- Use it for account management and protection of our property and legal rights.
- Prevent and investigate security issues, illegal activities, and violations of our terms and conditions.
- De-identify, aggregate, or anonymize it to protect your privacy and security. We don’t try to re-identify this data or associate it with an individual person except to evaluate the effectiveness of our de-identification policies and procedures.
- Conduct research and create aggregated reports—reports that offer insights about groups of customers, but not individuals (we do not attempt to re-identify individuals in aggregated reports).
- Combine it with the information from testing and running our network to determine which products and services better meet the needs of our customers.
As described in the following paragraphs, Cricket Wireless shares information among the AT&T family of companies and also with non-Cricket companies.
Cricket affiliates. Cricket is an AT&T company, and we share your information with AT&T and other companies in the AT&T family. When we share this information, these affiliates must follow this Notice regarding your information, not just their own notice. Our affiliates are required to honor your choices and controls elections in order to use information they may receive from Cricket. If you are also an AT&T customer, making a choice per this Notice will not change any existing choices you may have made separately with AT&T.
Non-Cricket companies providing a service. We use suppliers for services like marketing, account management, and to support our products. When we share your information with suppliers, we require them to use it only for the intended purpose and to protect it consistent with this notice.
Cricket affiliates and non-Cricket companies for advertising and marketing. We may share information with affiliates and other companies to deliver our ads and marketing or to assess their effectiveness. In some instances, we may share your information with non-Cricket companies that combine your information with theirs to better identify audiences and deliver ads on behalf of advertisers, including Cricket. (Learn more about our ad programs and see your choices.)
Non-Cricket companies for identity verification. We share your information with companies such as your bank to protect you from fraud, authenticate your identity, protect your financial accounts and authorize transactions. When we share it for this purpose, we require them to use it only for the intended purpose and to protect it consistent with this Notice. You are in control of this sharing and can opt out by texting “STOP” to 8010 or text “RESUME” to restart sharing at any time.
Non-Cricket companies and non-branded affiliates with your consent. If we have your opt-in consent, we may share your information consistent with your direction.
Non-Cricket companies or entities where authorized or required by law. This can happen when we:
- Comply with court orders, subpoenas, lawful discovery requests and as otherwise authorized or required by law. Like all companies, we must comply with legal requirements. You can learn more in our Transparency Report.
- Detect and prevent fraud.
- Provide or obtain information related to payment for your service.
- Route your calls or other communications, like connecting calls or text messages with other carrier networks.
- Facilitate network operations and security, defend against legal claims and enforce our legal rights.
- Provide information (including location) to an appropriate government entity in emergency circumstances such as immediate danger of death or serious physical injury.
- Alert the National Center for Missing and Exploited Children to information concerning child pornography if we become aware through the provision of our services.
- Provide name and phone number for wireless caller ID and related services like Call Trace. This means a person receiving a call can see the name and number of the caller.
- Metrics. Sometimes you enjoy a service from us that directly involves another business. For instance, we might provide the Wi-Fi service at a place you visit. As part of our service, we may provide aggregate metrics reports to the business about how the Wi-Fi is being used, such as aggregated location and web-browsing data. It can only be used for group insights.
- Insights. We may share aggregated data about our network, operations, or services.
- Research. We require researchers to handle the data securely and not use it for other purposes or further share it.
- You may give your consent to us, or you may give it directly to another company—like a medical alerting company.
- If you give it directly to another company, that company governs the use or disclosure of location.
- In some cases, such as parental controls, consent may come from the Cricket account holder and not the individual user.
Your Privacy Choices and Controls
You can manage how we use and share your information for certain activities including advertising and marketing. Here are key examples:
Contact preferences
- To limit email marketing from us, you can click on Customer Choices and Controls - Email or click the unsubscribe link in the marketing emails.
- To limit text message marketing from us, reply "stop" to any marketing message you receive from us. If you have opted-in to Cricket marketing text messages about third party products and services (“Third Party Marketing Texts”) and want to opt-out, you can reply “stop” to those messages as well or manage it in your online account at cricketwireless.com. You can also opt-out of these types of marketing messages at Customer Choices and Controls – Cricket Marketing Texts and/or Customer Choices and Controls – Third Party Marketing Texts.
- To limit telemarketing from us, e-mail us at privacypolicy@cricketwireless.com, or write us at Cricket Privacy Notice, 1025 Lenox Park Blvd. NE, Atlanta, GA 30319. You also can ask the Cricket representative to remove you from our telemarketing lists when you receive a marketing call from us.
- To put your phone number on the FTC’s National Do Not Call Registry, which may limit our telemarketing calls, go to donotcall.gov. Some states may also have registries.
- To limit automated call or text messages from us, you can go to Customer Choices and Controls. The topics of these messages may include service, billing or account updates. If you opt out of these messages, we may still send important information, such as letting you know about payments or a problem with your service.
- To limit postal mail solicitations from us, you can opt out at Customer Choices and Controls - Postal Mail. You’ll still receive billing statements, legal notices, product updates and similar correspondence, and you’ll still receive some promotional mailings.
You can ask us to stop at any time, just:
Visit Do Not Sell or Share My Personal Data (cricketwireless.com) to control if we can share or sell your personal information.
- Contact us at (844) 246-1628.
We recognize and honor the preference signal associated with a Global Privacy Control.
Access, delete and correct your personal information. You can ask to see what personal information we have about you. You can also ask us to delete or correct it. And if we deny your request, you have the option to appeal our decision.
- Access and Portability. If you want to see the personal information we’ve collected, you can ask us for it. We will describe the categories of info we collect, the specific pieces we’ve collected, the sources of the information, the purposes for collecting, sharing or selling it and the categories of non-Cricket companies with which we shared or sold it. You can also ask to “port” your data, which means you get a copy that you can take with you.
- Delete. You can ask us to delete your personal information. In keeping with various state laws, please know that we will still keep data needed for things like running the business, security and fraud protection, compliance with legal obligations and marketing our products and services to our own customers.
- Correct. You can ask us to correct inaccurate personal information we have about you. We’ll ask you to provide documentation to support the correction and let you know the result.
To access, delete or correct your information or your option to appeal a privacy decision, either visit our Customer Privacy Choices page or contact us at 844-246-1628. These requests for disclosure are generally free and are provided in a format that is portable in a readily usable format. We don’t mind if you make access, deletion or correction requests, or ask us not to sell or share your information. These are rights under certain state laws, and we have extended their availability to others across the U.S., regardless of where you live.
Depending on your state of residence, you may have additional privacy choices. Just visit our State Law Approach page and scroll to your state to learn more.
As required by California law, you can review information specifically about California requests from the previous calendar year on our California metrics page.
Personalized. This Cricket program uses your personal information to help customize your experience. For instance, you might be shown an online advertisement that is more relevant to your interests, rather than a general ad.
You can choose to participate or not – and it’s never a problem if you change your mind. You are automatically enrolled in the Personalized program, but you can always opt out. Your choice can be made at Limit the Use of My Personal Information.
To determine your possible interests, we use data about your use of our products and services. We also use data we get from our advertising partners, and demographic data like ethnicity* and age range. And we can also use automated decision-making, such as artificial intelligence, for things like marketing and advertising.
*If you live in certain states, we won’t collect, use, store or share your sensitive personal information for marketing and advertising. This includes information like ethnicity and racial origin. The states are Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maine, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia.
The Personalized program does not use your precise location, web browsing data collected as an internet service provider, information about your medical conditions, financial account information or Customer Proprietary Network Information. It also does not access or use the contents of your texts, emails or calls.
More Choices and Controls
Customer Proprietary Network Information (CPNI). CPNI is information related to the telecommunication services you purchase from us, such as which subscription plan you have and details about who you called. Your telephone number, name and address are not CPNI. It is your right and our duty under federal law to protect the confidentiality of your CPNI.
You can choose whether we use your CPNI internally for marketing—such as helping to offer you new services and promotions. For example, we may share CPNI with Cricket affiliates and our agents to offer new or enhanced services or promotions. We also use your CPNI to create aggregate data or information that does not personally identify you.
If you don’t want us to use your CPNI internally for things like offers, you can opt-out.
We don’t share CPNI with anyone outside of the Cricket affiliates or our authorized agents or vendors without your consent, except for court orders, fraud detection, providing service, network operations and security, aggregate (grouped) information that doesn’t identify you personally, and as otherwise authorized by law.
If you choose to restrict our use of CPNI, it won’t affect your services. We keep your choice until you change your mind, which you can do at any time. Keep in mind, if you restrict use of your CPNI, you may still get marketing from us.
Identity Verification: Non-Cricket companies like your bank may receive limited information from us to help protect your accounts from fraud, verify your identity and make sure it’s really you authorizing a transaction. We do not allow these non-Cricket companies to use your information for any other purpose. You are generally enrolled through the non-Cricket company, but you can stop at any time through us. Text “STOP” to 8010 to turn off Identity Verification or “RESUME” to restart.
Cricket Call Defense. Cricket Call Defense is enabled on your line if you have an HD Voice capable device. This product helps to automatically block potential fraud calls and will notify you of suspected spam calls if you are in an HD Voice coverage area. You can opt-out of this service by logging into My Account online or the myCricket app to disable Cricket Call Defense in your settings.
Industry choices and controls
Online behavioral advertising. You have industry-wide choices about online internet-based advertising.
Companies, including Cricket, may use cookies, mobile advertising identifiers, and other technologies to collect information about your use of websites, including ours. This information can be used to analyze and track online activity and deliver ads and content tailored to your interests. You can opt-out of online behavioral advertising from companies who participate in the Digital Advertising Alliance by going to their Consumer Choice Page or selecting this icon when you see it on an online ad.
You can limit collection of data on websites by managing cookies and other similar technologies on your computer. To learn more about controlling cookies, visit http://www.AboutCookies.org. Remember that if you change computers, devices, web browsers, or if you delete cookies, you will need to manage them again.
AT Cricket, when we collect web browsing information as an internet service provider, it works independently of your web browser's cookies and private browsing settings that interact with online behavioral advertising.
We don’t currently respond to Do Not Track. Please go to All About Do Not Track for more information.
Data retention and security
We keep your information as long as we need it for business, tax, or legal purposes. We set our retention periods based on things like what type of personal information it is, how long it’s needed to operate the business or provide our products and services, and whether it’s subject to contractual or legal obligations. These obligations might be ongoing litigation, mandatory data retention laws or government orders to preserve data for an investigation. After that, we destroy it by making it unreadable or indecipherable.
We work hard to safeguard your data using technology controls and organizational controls. We protect our computer storage and network equipment. We require employees to authenticate themselves to access sensitive data. We limit access to personal information to the people who need access for their jobs. And we require callers and online users to authenticate themselves before we provide account information.
No security measures are perfect. We can’t guarantee that your information will never be disclosed in a manner inconsistent with this notice. If a breach occurs, we’ll notify you as required by law.
Other Privacy Information
Changes in ownership or to the notice
Information about you may be shared or transferred if Cricket is part of any merger, acquisition, sale of company assets or lines of business, or transition of service to another provider. Information could also be shared in the unlikely event that our business were to become insolvent or bankrupt or were put into receivership.
We update this Notice as necessary to reflect business changes and satisfy legal requirements. We’ll notify you via a text message, email or post a prominent notice of material changes at https://www.cricketwireless.com. We’ll give you reasonable notice before any material changes take effect.
Information specific to children
We don’t knowingly collect personal information from anyone under 18 without parental notice and, we get parental consent where appropriate. We also won’t contact a child under 18 for marketing purposes without parental consent. However, if we are not aware that a child is using a service or device purchased by an adult, we may collect the information and treat it as the adult’s.
We do not sell personal information of anyone we know who is under 18, unless we receive affirmative permission to do so. If a child is under 18 and at least 13, the child may provide the permission.
Our affiliate has developed safety and control tools, expert resources and tips designed to help you manage technology choices and address online safety concerns. Please go to AT&T Screen Ready for more information.
Information that we collect and share – in chart format
The Personal Information We Collect and Its Purpose of Collection
Personal Information We Collected From Consumers or From Other Companies About Consumers
Categories | Examples | Collected or created | Source | Purpose of collection and use |
Identifiers | Name, postal address, email address, account name, or other similar identifiers IP address, device IDs, or other similar identifiers | Collected |
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Characteristics of Protected Classification Under State or Federal Law |
Age, age range, date of birth, gender, preferred language, marital status | Collected |
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Commercial information | Records of personal property | Collected and created |
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Geolocation Data | Your street address, your ZIP code and where your device is located | Collected |
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Internet or Other Electronic Network Activity Information | Videos viewed, pages viewed, browsing history, search history and information regarding an individual’s interaction with an internet website, application, or advertisement | Collected and created |
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Inferences or audience segmentation | Individual profiles, preferences, characteristics, behaviors | Collected and created |
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Audio, electronic, visual or similar information | Audio recordings, signatures associated with an account | Collected |
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Biometric information | Scan of face geometry, that is used to identify a specific individual | Collected and created |
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Education Information | Degree(s), actual or inferred level of education | Collected |
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Information We Shared About Consumers
Here is information about the Personal Information we have collected over the past year and the purpose for which we shared or sold it. Note, some states define “sale” very broadly and include the sharing of Personal Information for anything of value. According to this broad definition, in the year before the date this policy was updated, we have sold or shared the following categories of Personal Information about at least some consumers:
Categories | Collected or Created | Categories of Companies we’ve shared with | Purpose for Sharing |
Identifiers | Collected |
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Internet or Other Electronic Network Activity Information | Collected |
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Geolocation Data | Collected |
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Inferences or audience segmentation | Collected and Created |
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The Sensitive Personal Information We’ve Collected and the Purpose of its Collection, Sharing and Sale
Here is information about the Sensitive Personal Information, as defined under California law, that we have collected about consumers over the past year. We list the purpose for which we collected it, the types of companies we’ve shared it with and why. Cricket has not sold Sensitive Personal Information.
Categories | Purpose for collection | Categories of Companies we’ve shared with | Purpose for Sharing (Making available constitutes a share) |
Financial accounts & credentials: account log-in, financial account, debit card or credit card number in combination with any required security or access code, password, or credentials allowing access to an account |
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Precise geolocation |
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Demographic, Religious or occupational information: racial or ethnic origin, religious or philosophical beliefs, or union membership |
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Content of Communications: The contents of an individual’s Plain SMS text messages up to 48 hours and spam texts (Learn More) unless the business is the intended recipient of the communication |
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Biometric information: the processing of biometric Information for the purpose of uniquely identifying an individual |
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How to contact us about this notice
Contact us at either of these addresses for any questions about this Notice.
- Email us at privacypolicy@cricketwireless.com .
- Write to us at Cricket Privacy Notice, 1025 Lenox Park Blvd. NE, Atlanta, GA 30319.
If you are not satisfied with our resolution of any dispute, including privacy and personal information concerns, you can learn more about our dispute resolution procedures at https://www.cricketwireless.com/legal-info/dispute-resolution-by-binding-arbitration.html.
You also have the option of filing a complaint with the FTC Bureau of Consumer Protection, using an online form, or calling toll-free 877.FTC.HELP ((877) 382.4357; TTY: (866) 653.4261). Other rights and remedies also may be available to you under federal or other applicable laws.
Biometric Information Privacy Notice
Biometrics are unique biological characteristics that identify you. These include things like fingerprints, voiceprints, and scans of your facial geometry. We may collect and use biometrics for verifying or authenticating your identity, detecting and preventing fraud or safety and other security purposes. We only keep biometric information until the initial purpose of collecting it is complete, within one year of your last interaction with Cricket, or within 45 days after determining through annual review the storage of biometric data is no longer necessary (possible 45-day extension may apply), whichever occurs first, unless we are legally required to keep it for a different period. After that, we permanently destroy it. In the event of a breach of your biometric information, we have protocols in place for responding to such incidents, and we will notify you as required by law.
If you have a question about how this notice applies, contact privacypolicy@cricketwireless.com.