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Cricket Celebrates Black History Month: Standing on the Shoulders of Giants

    Black History Month is a time to celebrate and honor people of black heritage, particularly those who have made a significant impact on the world as we know it. This month, Cricket Wireless will highlight pioneers of the past and their present-day counterparts who are carrying the torch forward. Building on the work of those before us, we can face the challenges of the future. As the saying goes, “A rising tide lifts all boats.”



    Often referred to as the First Lady of Song, Ella Fitzgerald is unquestionably one of the great voices of the last century. Through her nearly 60-year career, Lady Ella recorded over 200 albums, and was instrumental in tuning the world’s ear to a new sound.  



    Trained in the church and discovered on Instagram - Ella Mai’s voice is best described as a slow burn. Her tone has a rich depth which gives it a distinctive sound when laid on top of today’s hottest productions. It’s no surprise her self-titled debut album has been embraced by music connoisseurs and industry professionals alike. 




    The 2.5 billion dollar Black hair care industry owes much of its success to Madam CJ Walker. Recognized as one of the first self-made women millionaires in history, she started selling her beauty products to small groups in Denver and quickly, her empire spread throughout the country and the Caribbean. Madam CJ Walker set new standards for Black entrepreneurship, philanthropy and social activism.



    Cashmere Nicole is the founder of Beauty Bakerie, a cruelty-free makeup line for women of color. In a community influenced by inclusivity, her beauty products have quickly grown in high demand by the public and celebrities. As a survivor of breast cancer, Nicole has proven through grit and determination that all our dreams are within arm’s reach.  




    Known as the “First Lady of The Struggle”, Mary McLeod Bethune dedicated herself to improving the lives of black people through education and philanthropy. Through her tireless fundraising efforts, she founded a private school for African-American students, now known as Bethune-Cookman University, and was one of the only women in the country who served as a president of a college. 



    Arlan Hamilton is taking the tech world by storm. She is the founder of Backstage Capital, a Venture Capital Fund that is dedicated to helping underrepresented entrepreneurs get their businesses off the ground.


    These stories and others like them are critical to Black and American history. Cricket Wireless is proud to honor these icons of the past and present as we celebrate Black History Month.