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Cricket Joined Essence Festival in the Big Easy

    Cricket joined the celebration at the Essence Music Festival in New Orleans – one of the year’s biggest events dedicated to celebrate African American women, music and culture. This year marked the 25th Anniversary of the Essence Festival, featuring 25 special experiences across four days led by entertainment, empowerment and community.


    Here are some of the ways we showed up at Essence:


    • VIP Sponsor of the 9th Annual Welcome Affair featuring R&B singer Ashanti: Cricket brand ambassador Bryan-Michael Cox was in attendance to share backstage highlights of the event across his social media accounts, featuring all of the talented concert performers.


    • Cricket Activations at the Essence Festival Convention Center: We kicked the weekend off with a special “Path to Power” Hear HER Out panel session with musical artists Ashanti and Monica. Additionally, we hosted a #HearMeOut panel featuring Angela Simmons, B. Simone and Miss Diddy, moderated by TV personality and Cricket brand ambassador Rocsi Diaz. R&B legend Monica also attended a Cricket-hosted private screening of the new documentary, Amazing Grace, based on the life and legacy of Aretha Franklin, at the Filmore New Orleans. We also had a Cricket pop-up retail space.


    • Title sponsor of Essence Day Party: We sponsored an all-day party hosted by music producer Mannie Fresh at the Cricket House of Blues New Orleans venue.