Cricket Announces 2021 Jefes Del Futuro Winners
Will receive $5000 grant, one hour of mentorship, and Cricket device with one year of service

Atlanta, GA, December 8, 2021—Cricket Wireless has selected three aspiring Jefes Del Futuro winners who have created their own path forward, showcasing the resilience of small business owners in the Latino community.  Winners will receive a $5000 grant and one-hour mentorship from a Cricket Wireless corporate employee who will provide insights, expertise and guidance to help them on their road to success.  They will also receive a smartphone with one year of service on Cricket’s $60/mo. Unlimited plan.

To celebrate Hispanic Heritage Month, Cricket launched the Calling All Jefes contest and giveaway to identify, showcase and support young Hispanic heads of the future—Jefes Del Futuro—to help their business grow.

2021 Jefes Del Futuro selected are:

Covedoza founder Elisa Molina
  • Elisa Molina from Atlanta who launched COVEDOZA LLC, an Afro-Latina lifestyle brand that gives a voice to the voiceless by partnering with Black, Indigenous and Women of Color visual artists around the world to design inspiring lifestyle products for the passionate feminist. Molina plans to use the funds to help increase brand awareness and  meet the crazy demand for gifts this holiday season. 
STIGMA founder Ariana Gibson
  • Ariana Alejandra Gibson a native of Costa Rica living in Chicago who will launch the STIGMA App on December 18, allowing people living with mental illness and other misunderstood conditions to talk about our mental health so that others feel comfortable doing the same.  Gibson plans to use the grant to host a day of interviews to allow a long waitlist of people to share their similar stories.
Paulana Lamonier founder of Black People Will Swim
  • Paulana Lamonier from Uniondale, NY launched Black People Will Swim, a Black women-owned, operated, and socially conscious business on a mission to smash the stereotype that Black people don’t swim.  The states that Black children between the ages of 10-14 drown 7.6 more times higher than White children. According to Black People Will Swim, this is due to lack of accessibility to pools, affordability of swim lessons and representation in the aquatics industry. These funds will help the Black People Will Swim organization fund pool rentals to provide this life-saving educational program.
Cricket also selected three Jefes Del Futuro runners-up who will receive one-hour of mentorship from a Cricket corporate employee, a new smartphone and one year of service on Cricket’s $60/mo. Unlimited Plan. Jefes Del Future runners up are:
  • Julio Garcia owner of Doña Jacky in Waxahachie, TX
  • Nicole Cabrera Salazar owner of Movement Consulting in Atlanta, GA
  • Rocio Yasmine Medrano owner of Zavala Roofing in Monroe, LA

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