Published on 4/16/2026
Sponsorship includes broadcast-visible signage, social integration and in-stadium promotions, plus local fan giveaways and select in-store appearances.
Cricket Wireless is joining the United Football League (UFL) as a sponsor for the 2026 season, supporting the league’s growing momentum and creating new ways for fans to stay connected to the action.
The sponsorship includes national UFL assets such as IP and content rights, broadcast-visible signage, social media integration and in-stadium promotions and activations. Cricket will also engage fans locally through ticket giveaways and select in-store appearances by players and team mascots.
“Fans care about staying connected in the moments that matter on game day and beyond,” said Wendy Martin, CMO at Cricket Wireless. “We’re proud to bring value and experiences that help fans share the action and stay close to the game.”
“We are thrilled to welcome Cricket to our expanding list of brands who are doubling down on the excitement and long-term success of the UFL,” said UFL President & CEO Russ Brandon. “With nearly 5,000 stores across 50 states, they are the ideal sponsor to amplify promotion of the league and give fans an amazing UFL experience.”
About Cricket Wireless
Cricket is focused on inspiring smiles, one meaningful connection at a time. We offer an easy and high-quality wireless experience on our reliable nationwide network. Our affordable, straightforward service plans include monthly taxes and do not require an annual contract. Our customers also enjoy access to top-brand phones at affordable prices.
Visit cricketwireless.com to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on Facebook, Instagram, (X) and YouTube. Smile. You’re on Cricket.
Cricket is a subsidiary of AT&T Inc. © 2026 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.
About the United Football League
The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN. Built on innovation, accessibility, and competitive excellence, the UFL delivers the most engaging professional football experience in the world– for both players and fans. The league features eight teams: the Birmingham Stallions, Columbus Aviators, Dallas Renegades, DC Defenders, Houston Gamblers, Louisville Kings, Orlando Storm, and St. Louis Battlehawks.
