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As 2025 draws to a close, it’s the perfect time to reflect on the many ways #CricketNation has inspired smiles one meaningful connection at a time. Beyond providing smart connectivity experiences, we’re committed to serving the needs of our neighbors.

Much like your favorite music streaming service’s year-end review, we’re excited to share our highlights! This year, our field marketing team and authorized retailers hosted countless back-to-school events, organized food drives, painted festivals Cricket green, and celebrated 60+ sweepstakes winners. Here’s a closer look at some memorable moments that showcase our commitment to community engagement.

Community Impact
In May 2025, a devastating tornado struck southeast Kentucky, causing widespread damage and hardship. The local Cricket team sprang into action to assist with rebuilding efforts. Rymco and Somerset stores collaborated in London and Central Kentucky to donate chargers, hygiene kits, and baby necessities.



Smiles traveled coast to coast this year. Across the country, we brought mobile gaming trucks to local Boys & Girls Clubs for a day of fun and relief. In tandem with WWE, our Small Business Superstars series awarded a $5,000 grant to Chris founder of Epic Games2Go and a longtime Cricket customer. WWE Superstar, avid gamer, and Boys & Girls Club Hall of Famer Xavier Woods challenged fellow gamers. Missed the action? watch here.



In June, we turned a routine stop into a day to remember with a free gas event in Florida. Shout out to Elite Wireless Group for helping us pump up the savings for residents!


When we are not driving savings for our customers, we make sure to take part in drives that uplift our communities. Through book drives, blood drives, or the food drives hosted with our thoughtful partners, we sure were busy! Get a glimpse of some moments below.
 



Boys & Girls Clubs of America
Did you know that one in 19 Americans are former Club kids? This year, Cricket Wireless was recognized for five years of corporate sponsorship with Boys & Girls Clubs of America. Our ongoing goal is to support college and workforce readiness for teen Club members. Every year, we hosted a field trip to Cricket headquarters and authorized retail store, giving Club members a behind-the-scenes look at starting a professional career at Cricket or even owning a location. We’re proud to invest in tomorrow’s changemakers.



Clark Atlanta University student and Cricket ambassador, Kristien S. spent five weeks mentoring 12 Boys & Girls Clubs of Metro Atlanta Club members. She guided them in styling, preparation, and runway confidence for the “Own Your Authenticity Fashion Show” in November. Students strutted the catwalk while Club members enjoyed snacks in the Cricket lounge, games and photos with crowd-favorite Rose. The excitement continued with giveaways—bikes, premium prize packs and gift cards. By connecting our campus ambassadors with Boys & Girls Clubs teens – we aim to help spark career possibilities.


Spreading Holiday Cheer
In San Diego, authorized retailer Swift Wireless collaborated with Boys & Girls Club of San Diego South County to surprise and delight a Club member and her family. The joint generosity brought holiday magic to life, ensuring the family felt the warmth and joy of the season.


A special thank you to the authorized retailers, agency support, field marketing and sales teams and for going the extra mile for our communities. We can’t wait to see what 2026 has in store for #CricketNation. Follow Cricket Wireless on social media to stay up to date on all the ways we inspire smiles, one meaningful connection at a time.