What’s the News? Community is at the forefront of everything we do at Cricket Wireless and for Hispanic Heritage Month, it is no different. This Hispanic Heritage Month we are putting a spotlight on those who are making way for their people under the campaign theme “I Make Way for Mi Gente.” Being ‘the first’ in your family is no easy feat but there are many in the Hispanic community doing just that - creating meaningful connections with their community by creating their own lane and a new path for others to follow.

WWE Small Business Superstars
In the latest Small Business Superstars (SBS) episode, sisters Gina and Carmen are featured with their business, Brooklyn Cupcake. They walk WWE® Superstar Zelina Vega through the thought process behind their thriving business. As the first in their community to carry Latin-inspired treats and the first bakers in their family, the duo is serving culture and inspiring smiles as they expand outside of New York City. Check out the episode here. This year, Cricket donated $20,000 to Hispanic-owned businesses through this program.

Meet and Greet
Ahead of the Friday Night SmackDown at Ball Arena on September 15, WWE® Superstar Rey Mysterio met with fans at our Authorized Retailer store in Denver, CO. Attendees had the chance to receive autographs and create custom signage before a photo opportunity. Trained in the Mexican tradition of lucha libre, the wrestler has many firsts, including winning the Smackdown Tag team Championship with his son WWE® Superstar Dominik Mysterio as the first father-son duo. Rey’s career firsts paved the way for his son to continue his legacy. Look back at how the U.S. Champion faced a different ring for the day working the Antojitos Guayabitos food truck, serving traditional Mexican seafood in Las Vegas in this SBS episode.

Hispanic Association of Colleges and Universities (HACU)
Cricket recently awarded $10,000 in scholarships to students from schools within the HACU network. Awarded scholars range from freshmen to PhD candidates, all paving the way for others to follow. Cricket Wireless wishes the inaugural class of scholarship recipients the best as they embark on a new school year. We are proud to continue inspiring tomorrow’s leaders, today.

Community Game Night
Cricket is collaborating with Enthusiast Gaming featuring three streamers Castro1021, Friskk and AndyCortez to host community game nights where viewers will have an opportunity to play with the creators on Twitch or YouTube. We are extending the invitation to club members from Boys & Girls Clubs of America. Aspiring gamers will have a chance to connect, create memories and take away helpful tips from the pros. Stay up to date with Cricket to follow along the live two-hour streams during Hispanic Heritage Month.

Cricket Wireless is a proud sponsor of the HACEMOS, 35th anniversary gala and second annual scholarship 5K run/walk. AT&T’s employee resource group encourages members through networking, volunteering and social activities. Our tie to the 7,600+ strong group is to ensure Hispanic/Latino employees succeed professionally, personally and in the community.

Join Us In a Community Near You
Cricket will be participating in several celebrations across the country, commemorating Latin culture. Our teams will be providing giveaways, the latest device deals and delivering smiles. Here are a few events where you can stop by to see us:
  • September 23: Festival Latino De Lexington in Lexington, KY
  • October 1: Telemundo Copita in Redwood City, CA
  • October 7: Fiesta Latina in Augusta, GA
  • October 8: Ave of Puerto Rico Fiesta in Brooklyn, NY

About Cricket Wireless
Cricket is focused on inspiring smiles, one meaningful connection at a time. We offer an easy and high-quality wireless experience on our reliable nationwide network. Our affordable, straightforward service plans include monthly taxes and don’t require an annual contract. Our customers also enjoy basic to top-brand phones at affordable prices. Based on net adds among major carriers, in the second quarter of 2023 AT&T had the fastest growing prepaid phone portfolio in the U.S.—which includes Cricket Wireless. 2022 was the fourth consecutive year where AT&T’s prepaid portfolio added more prepaid phone customers than any other major provider in the United States.

Visit cricketwireless.com to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on Facebook, Instagram, Twitter and YouTube. Smile. You’re on Cricket.

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