Also Named 2022 Atlanta Marketer of the Year for their Support of HBCU Programs
What’s the News? Cricket is proud to announce that we’re teaming up with The Southern Intercollegiate Athletic Conference (SIAC). This 3-year alliance allows Cricket the opportunity to bring exciting experiences to SIAC fans at all Historically Black Colleges/Universities (HBCUs) member schools within the league.
What are People Saying? “Cricket has supported HBCU programs since 2018 and we are proud to expand this relationship through our agreement with SIAC,” said Cricket Wireless Chief Marketing Officer Tony Mokry. “Unlike other big named companies, Cricket Wireless is focused on reaching our multicultural audience through authenticity. This new partnership aligns perfectly with our existing relationship with MEAC/SWAC and robust HBCU Campus Ambassador Program, which enrich the heritage of these storied institutions by empowering students with educational and entrepreneurial opportunities.
Why is this Important? As a result of our approach to support HBCU programs, Cricket recently secured the 2022 Atlanta Marketer of the Year (AMY) award for Multicultural Advertising (B2B or B2C) by AMA Atlanta edging out another Atlanta-based Fortune 100 company.
Over the past three years, Cricket’s support of HBCUs and its community has included:
- Title sponsor of SWAC and official wireless sponsor of MEAC, who recently named Cricket as its “2022 Partner of the Year.”
- Title Sponsor of the Cricket Celebration Bowl, the de facto National Championship Game for the season champion of the MEAC and SWAC.
- Custom commercial spots directed by Ewurakua Dawson-Amoah, featuring HBCU students and alumni (Win, Horizon and Beat), televised at MEAC/SWAC events and beyond.
- A Campus Ambassador Program through which Cricket hires student Ambassadors across MEAC and SWAC campuses to serve as brand advocates, learn marketing in a meaningful way, and take advantage of valuable internships and post-graduation employment opportunities.
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