Cricket Wireless has launched an innovative new advertising campaign that lets their customers do the talking, tapping real-life Cricket users to share why “People who come to Cricket, stay with Cricket.” The authentic, testimonial approach is a new one for the brand.
At Cricket, we’re focused on inspiring smiles one meaningful connection at a time by providing an easy, high-quality wireless experience. Who better to share the great benefits of Cricket than the people who use it and love it? So, we’re launching an advertising campaign that showcases exactly what our customers are saying about this commitment.
“Research and focus groups over the last year have shown that our passionate, loyal customers are more likely to recommend Cricket’s network than its competitors,” said Tony Mokry, Chief Marketing Officer at Cricket Wireless. “We’ve also seen that non-Cricket customers would consider switching if recommended by real customers, so this new campaign seemed a natural fit.”
The first two 15-second spots can be found HERE and HERE
In addition, Cricket will introduce our customers with videos on the website that go deeper into their customer experience. Kate from Augusta, GA and her husband love going all out for Halloween and being Cricket customers helps lower their phone bill so they can save more for costumes and decorations. Luke from Philadelphia switched to Cricket while seeking a more reliable carrier, and he’s never looked back, saying he loves the lack of hidden fees and the ease of FaceTime calls with family.
“Our customers are smart and driven, but we know life can be stressful,” continued Mokry. “I’m happy that through this authentic approach, we have an opportunity to share their words about how Cricket makes their lives easier, puts them first, and helps them to stress less and smile more.”
ABOUT CRICKET WIRELESS
Cricket is focused on inspiring smiles, one meaningful connection at a time. We offer an easy and high-quality wireless experience on our reliable nationwide network. Our affordable, straightforward service plans include monthly taxes and don’t require an annual contract. Our customers also enjoy access to top-brand phones at affordable prices.
Visit cricketwireless.com to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on Facebook, Instagram, Twitter and YouTube. Smile. You’re on Cricket.
*Cricket is a subsidiary of AT&T Inc. © 2022 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.
Cricket Wireless Taps Real Customers to Let them Do the Talking in New Advertising Campaign About Brand Loyalty
Published on: 8/1/2022
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